PepsiCo has announced a series of appointments, including one to address the importance of digitally connected consumers and e-commerce distribution channel.
Vita Coco, the top-selling coconut water brand in the US and UK, is now entering the high-potential Middle East beverage market, one of its key executives has revealed.
Young, self-confident and increasingly wealthy populations in North Africa and the Middle East offer big opportunities for food and beverage firms – but there are risks too, according to ingredient company Wild GmbH.
The Coca-Cola Company says its agreement to acquire around 50 per cent of Middle Eastern beverage firm Aujan Industries will boost the latter’s regional sales and those of soft drink Vimto.
Exploiting expected growth opportunities in the Middle East and Africa, AB Enzymes reports it has initiated a tie-up with one of the main distributors in the region – Orkila - to aid its penetration into the bakery, beverage and food specialities markets.
Symrise has acquired fragrance and flavours maker Futura Labs to tap into opportunities in the fast growing regions of North Africa and the Middle East.
Crown Bevcan Europe & Middle East has started construction of
its new beverage can plant in North Africa, further underlining the
division's commitment to the emerging markets of North Africa and
the Middle East.
